effective
No tradeoffs between clean ingredients and real results.
Fragrance-free, lightweight formulas that work with your natural texture and everyday routine.
Fragrance-free, lightweight formulas that work with your natural texture and everyday routine.
No tradeoffs between clean ingredients and real results.
Enhances natural texture in one or two simple steps.
Thoughtful choices from ingredients to packaging.
Good hair shouldn't require a ten-step routine.
Our lightweight, fragrance-free wave spray enhances your natural texture with soft definition and movement in one simple step.
Healthy waves and curls shouldn't be complicated.
Our lightweight, fragrance-free leave-in mask softens, strengthens, and smooths so your natural texture can do the rest.
Everything your waves and curls need. Nothing they don't.
A fragrance-free leave-in mask and wave spray formulated to layer together. Hydrated, enhanced waves and curls with definition and movement in two simple steps.
Better together, and $2 off when you buy the set.
I’m Vanessa, a mom of five and the heart behind Ivy & Elder.
I wanted clean, fragrance-free hair care for my daughters’ waves and curls. They wanted products that actually worked. I knew if I couldn’t find both, nothing was going to stick.
That search led me to Ivy & Elder. When the opportunity came to carry the brand forward, it felt aligned in every way.
Today, we create clean, fragrance-free hair care that works, supporting healthy waves and curls without unnecessary ingredients or complicated routines.