Love your waves

Find your flow with Ivy & Elder’s gentle, effortless hair care

Same formula, new look

Our Story

I'm Vanessa, a mom of five and the heart behind Ivy & Elder.

I wanted clean, fragrance-free hair care for my daughters' waves and curls. They wanted products that actually worked.

We all found what we were looking for with Ivy & Elder. And I found even more: a greater confidence about my own hair, with the help of a company with thoughtful products that made my life easier. When the opportunity came to carry the brand forward, it felt aligned in every way.

Today, we create clean, fragrance-free hair care that works, supporting healthy waves and curls without unnecessary ingredients or complicated routines.

Wear the Wind

Wave Spray

$ 26 .00
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Effortless, touchable beach waves

A lightweight, fragrance-free wave spray that enhances your natural texture, smooths frizz, and adds soft definition and body. Ideal for air-dry routines, diffusing, or refreshing waves and curls between washings.

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Standard

Leave-in Hair Mask

Softer waves. Healthier hair.

$ 28 .00
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Weightless hydration for softer hair

Treats and styles in one. Softens, strengthens, and smooths frizz. Natural waves with lasting softness and less effort.
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Leave-in Hair Mask

Better Together

Your whole wave routine

$ 54 .00
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Everything you need, in two steps

The mask hydrates and softens. The spray defines and enhances. Together, effortless waves with less frizz and lasting softness.
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Better Together

Customer Reviews

Customers are saying

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