effective
No tradeoffs between clean ingredients and real results.
No tradeoffs between clean ingredients and real results.
Enhances natural texture in one or two simple steps.
Thoughtful choices from ingredients to packaging.
Enhances natural waves and soft curls
Lightweight definition with movement and body
Hydrates and smooths for soft, healthy waves + curls
Lightweight nourishment that helps reduce frizz and support healthy texture.
Your simple two-step ritual for soft, healthy texture
A mask to hydrate and smooth frizz. A wave spray to enhance natural movement.
I’m Vanessa, a mom of five and the heart behind Ivy & Elder.
I wanted clean, fragrance-free hair care for my daughters’ waves and curls. They wanted products that actually worked. I knew if I couldn’t find both, nothing was going to stick.
That search led me to Ivy & Elder. When the opportunity came to carry the brand forward, it felt aligned in every way.
Today, we create clean, fragrance-free hair care that works, supporting healthy waves and curls without unnecessary ingredients or complicated routines.