Are Ivy & Elder products good for wavy and curly hair?

Yes. Both products are designed for lightweight hydration, frizz control, and soft, natural definition, which makes them ideal for 2A-3B waves and curls. They enhance texture without heaviness or buildup.

Are your products clean and non-toxic?

Yes. Our formulas are made without phthalates, parabens, synthetic fragrance, silicones, PEGs, mineral oil, or harsh sulfates. Our wave spray is EWG VERIFIED®, and our leave-in mask holds a safe EWG rating of 2. Both are gentle, fragrance-free, and suitable for sensitive scalps, teens, and everyday use.

Are your products safe for kids and teens with wavy or curly hair?

Absolutely. Our products are fragrance-free and gentle, which makes them ideal for kids and teens with sensitivities, hormonal changes, or dry, frizz-prone texture.

Will the wave spray make my hair crunchy?

No. Wear the Wind is lightweight and non-crunchy. It creates soft, touchable waves and curls without stiffness, grit, or stickiness.

Do your products work on fine wavy hair?

Yes. Both formulas were created to be weightless and buildable, so they define texture without weighing down fine strands.

What curl types are your products best for?

Ivy & Elder works beautifully for 2A, 2B, 2C, and 3A textures. Wavy and wavy-curly hair benefits most from lightweight moisture and silicone-free styling.

Can I use your products if I heat style my waves or curls?

Yes. Willow Talk helps protect against breakage and dryness, while Wear the Wind creates smooth, soft texture under diffusers, wands, or low-heat tools.

Are your products silicone-free?

Yes. Both formulas are completely silicone-free, which helps waves and curls stay bouncy and free from long-term buildup.

Do your products contain drying alcohols?

Our products do not contain harsh or moisture-stripping alcohols. While a small amount of Alcohol Denat. is used in our formulas to dissolve botanical extracts or keep the product lightweight, it evaporates quickly and does not dry out the hair or scalp.

Are your products fragrance-free?

Yes. All Ivy & Elder products are completely fragrance-free, with no synthetic fragrance and no masking agents. They are ideal for sensitive users, migraine-prone people, and teens.

How do I build a clean routine for wavy or curly hair?

Start with lightweight moisture using Willow Talk to reduce frizz and strengthen strands. Follow with Wear the Wind for soft, non-crunchy texture enhancement. Scrunch or twist and air-dry, diffuse, or heat-style for defined waves and curls.

Can I use Ivy & Elder products on dry hair to refresh waves or curls?

Yes. Wear the Wind works on dry hair to revive flattened waves, smooth frizz, and restore light definition. It is perfect for next-day touch-ups and refreshing your natural texture.

Ingredient Glossary

Chosen with integrity, safety, and care.

At Ivy & Elder, every ingredient is selected for safety and performance. We use plant-based ingredients and gentle, functional synthetics, including lightweight, plant-derived conditioners that support healthy waves and curls.

We never use phthalates, parabens, synthetic fragrance, silicones, PEGs, mineral oil, or harsh sulfates.

Our formulas are always fragrance-free and smell only like the ingredients themselves.

We rely on trusted research from the EWG and CIR, and prioritize certified organic and Ecocert/Cosmos-approved materials whenever possible.

INGREDIENT	WHAT IT DOES, SOURCE, & CATEGORY
Alcohol Denat.	Denatured alcohol is a mixture of ethanol, derived from sugar cane, with a denaturing agent.
	Sugar Cane
Aloe Barbadensis Leaf Juice	Helps condition and smooth hair. I&E uses a decolorized version.
	Aloe
Astrocaryum Murumuru Seed Butter	A natural alternative to silicone from a Brazilian nut. Smooths, protects, adds shine while detangling.
	Murumuru Seed
Behentrimonium Chloride	Made from colza oil, which is derived from the oilseed turnip. Conditions, softens, fights static, & helps rebuild dry, damaged hair.
	Colza oil from a brassica napus (oilseed turnip) plant
Behenyl/Stearyl Aminopropanediol Esters	Helps to restructure hair cuticle and prevent broken hair and split ends. Created without solvents from two vegetable fatty acids.
	Vegetable fatty acids
Caesalpinia Spinosa Fruit Extract (Tara Pods)	A powerful antioxidant that protects hair from heat and UV stressors. Helps to prevent color fade and strengthen hair.
	Caesalpinia Spinosa (Tara) tree of Peruvian Andes
Caprylol Glycerin/Sebacic Acid Copolymer	A silicone alternative for smoothing.
	Coconut & castor oil
Cetyl Alcohol	A fatty alcohol derived from plants. Acts as an emollient, emulsifier & thickener. Also known for hair conditioning qualities.
	Coconut
Citric Acid	Chelating agent (helps solubilize some ingredients) and ph adjuster.
	Citrus Fruits
Crataegus Monogyna (Hawthorn) Berry Extract	Antioxidant that protects hair against UV rays.
	Hawthorn Flower
Diheptyl Succinate	Silicone alternative derived from Castor Oil. Helps to detangle & smooth hair. Ours is EcoCert approved.
	Castor Oil
Ethylhexylglycerin	Paraben alternative that enhances preservatives. Also helps to condition hair.
	Coconut
Glycerin	A humectant that’s present in all natural lipids (fats), whether animal or vegetable. Ours is vegetable sourced.
	Vegetable fatty acids
Helianthus Annuss Sprout Extract	Conditioning and powerful anti-oxidant that helps to protect hair from heat and UV stressors.
	Sunflower
Linum Usitalssimum Seed Extract	Hair conditioning ingredient.
	Linseed
Maltodextrin	Produced from a starch such as corn, rice or potato. Helps to thicken a formula.
	Corn, potato or rice.
Orbignya Speciosa Kernel Oil	Alternative to silicone. Smooths, protects, adds shine. Improves combability.
	Babassu seed
Panthenol	Alcohol form of the Vitamin B5 pantothenic acid. Helps hold moisture.
	Vitamin B5
Pentaclethra Macroloba Seed Oil	Contains high amounts of oleic, linoleic, & bebenic acid, essential fatty acids to help strengthen & condition hair. Also excellent for scalp health.
	Pracaxi seeds
Polyglyceryl-2 Stearate	Emmolient and emulsifying ingredient.
	Vegetable fatty acids
Potassium Sorbate	Paraben alternative used as a preservative. derived from a naturally occurring antimicrobial. Originally isolated from berries of Rowan trees.
	Sorbic acid, Potassium Salt
Propanediol	Preservative-boosting humectant made from renewable corn sugar fermentation. Alternative to petroleum derived Propylene Glycol.
	Corn
Salix Alba Bark Extract	Conditioning and smoothing ingredient.
	White Willow Tree Bark
Salvia Hispanica Seed Extract	Rich source of fatty acids from the Chia Seed, including omega-3 plus linolenic and palmitic acids. Provides hydration protective & anti-oxidants.
	Chia Seed
Sodium Politacatonate	Alternative to petrochemically-derived equivalents. Enhances waves, adds gloss & reduces frizz.
	Corn
Tocopherol	Vitamin-E derived from vegetable oil. A powerful anti-oxidant and conditioner.
	Vitamin E
Tetrasodium Glutamate Diacetate	Chelating agent (helps solubilize some ingredients) and preservative booster.
	Clean synthetic
Undecane & Tridecane	Silicone alternative known together as Cetiol Ultimate. Eco-Cert, Cosmos & Natrue approved.
	Coconut & Palm kernel oil
Water (Aqua)	Helps dissolve ingredients in product.
	Water