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ingredient glossary


We believe in beauty with a clean conscious.

We prioritize ingredient safety over source, meaning that we look for effective, safe ingredients & green processes. While we prefer plant-based ingredients, we will use clean synthetics to achieve optimal results. We source from partners who share our care for environmental, animal, and human safety. We avoid questionable ingredients & look to the EWG (Environmental Working Group) & CIR (Cosmetic Ingredient Review) for research & validation. We look for organic sources for our natural ingredients & additional certification such as EcoCert or Cosmos for ingredients that come from vulnerable regions like the Amazon. 

Ivy & Elder products are fragrance-free and smell only like the ingredients needed to be safe and effective for beautiful hair. 

 

INGREDIENT

WHAT IT DOES & SOURCE

EWG RATING 
AS OF 11/19

Alcohol Denat.

Denatured alcohol is a mixture of ethanol, derived from sugar cane, with a denaturing agent.

2

Sugar Cane

Aloe Barbadensis Leaf Juice 

Helps condition and smooth hair. I&E uses a decolorized version.  

1

Aloe

Astrocaryum Murumuru Seed Butter

A natural alternative to silicone from a Brazilian nut. Smooths, protects, adds shine while detangling.

1

Murumuru Seed

Behentrimonium Chloride

Made from colza oil, which is derived from the oilseed turnip. Conditions, softens, fights static, & helps rebuild dry, damaged hair.

4

Colza oil from a brassica napus (oilseed turnip) plant

Behenyl/Stearyl Aminopropanediol Esters 

Helps to restructure hair cuticle and prevent broken hair and split ends. Created without solvents from two vegetable fatty acids.

1

Vegetable fatty acids

Caesalpinia Spinosa Fruit Extract (Tara Pods)

A powerful antioxidant that protects hair from heat and UV stressors. Helps to prevent color fade and strengthen hair.  

1

Caesalpinia Spinosa (Tara) tree of Peruvian Andes

Caprylol Glycerin/Sebacic Acid Copolymer

A silicone alternative for smoothing.  

1

Coconut & castor oil

Cetyl Alcohol 

A fatty alcohol derived from plants. Acts as an emollient, emulsifier & thickener. Also known for hair conditioning qualities.

1

Coconut

Citric Acid

Chelating agent (helps solubilize some ingredients) and ph adjuster.

1

Citrus Fruits

Crataegus Monogyna (Hawthorn) Berry Extract

Antioxidant that protects hair against UV rays.

1

Hawthorn Flower

Diheptyl Succinate

Silicone alternative derived from Castor Oil. Helps to detangle & smooth hair. Ours is EcoCert approved.

1

Castor Oil

Ethylhexylglycerin

Paraben alternative that enhances preservatives. Also helps to condition hair.

1

Coconut

Glycerin

A humectant that’s present in all natural lipids (fats), whether animal or vegetable. Ours is vegetable sourced. 

2

Vegetable fatty acids

Helianthus Annuss Sprout Extract

Conditioning and powerful anti-oxidant that helps to protect hair from heat and UV stressors.

1

Sunflower

Linum Usitalssimum Seed Extract

Hair conditioning ingredient.

1

Linseed

Maltodextrin

Produced from a starch such as corn, rice or potato. Helps to thicken a formula.

1

Corn, potato or rice.

Orbignya Speciosa Kernel Oil

Alternative to silicone. Smooths, protects, adds shine. Improves combability.

1

Babassu seed

Panthenol

Alcohol form of the Vitamin B5 pantothenic acid. Helps hold moisture.

1

Vitamin B5

Pentaclethra Macroloba Seed Oil

Contains high amounts of oleic, linoleic, & bebenic acid, essential fatty acids to help strengthen & condition hair. Also excellent for scalp health.

1

Pracaxi seeds

Polyglyceryl-2 Stearate

Emmolient and emulsifying ingredient.

1

Vegetable fatty acids

Potassium Sorbate

Paraben alternative used as a preservative. derived from a naturally occurring antimicrobial. Originally isolated from berries of Rowan trees.

3

Sorbic acid, Potassium Salt

Propanediol

Preservative-boosting humectant made from renewable corn sugar fermentation. Alternative to petroleum derived Propylene Glycol.

1

Corn

Salix Alba Bark Extract

Conditioning and smoothing ingredient.  

1

White Willow Tree Bark

Salvia Hispanica Seed Extract

Rich source of fatty acids from the Chia Seed, including omega-3  plus linolenic and palmitic acids. Provides hydration protective & anti-oxidants.

1

Chia Seed

Sodium Politacatonate

Alternative to petrochemically-derived equivalents. Enhances waves, adds gloss & reduces frizz.

1

Corn

Tocopherol

Vitamin-E derived from vegetable oil. A powerful anti-oxidant and conditioner.

1

Vitamin E

Tetrasodium Glutamate Diacetate

Chelating agent (helps solubilize some ingredients) and preservative booster.

1

Clean synthetic

Undecane & Tridecane

Silicone alternative known together as Cetiol Ultimate. Eco-Cert, Cosmos & Natrue approved.

1

Coconut & Palm kernel oil

Water (Aqua)

Helps dissolve ingredients in product.

1

Water

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