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Our Philosophy

Great hair makes us feel positive and ready to take on the world, kind of like a walk in the woods. We look to the beauty and diverse community of a forest, where trees communicate and work together to thrive. Trees inspire our ethos and our formulas.

Clean Conscience Products

Our products are formulated without any known bio- or eco- toxins. They are not tested on animals and they are created 100% free of any animal products.


Our products are plant-based and free of Parabens, Phthalates, Petrochemicals, Silicones, Sulfates, and fragrances. We refer to sources such as the Cosmetic Ingredient Review (CIR) and the Environmental Working Group (EWG) to carefully select our ingredients. We look for sustainable ingredients that are EcoCert verified—especially when sourcing from vulnerable regions such as the Amazon.


We choose recycled, reusable and recyclable packaging and shipping materials whenever possible. Our manufacturing partners help us make sustainable choices. We are endeavoring to be at the forefront of the plant-based beauty movement in clean formulation and delivery.

Styling Products
with Treatment Benefits

All the products you put on your hair should be good for the health of your hair. Our products do more than just styling, they also improve the health of your hair with repeated use. You get color protection, heat protection, and conditioning in all our products.

High-Performance &

Professionally Formulated

Our products are safe and effective, formulated and tested by an industry-leading chemist. Our products undergo rigorous safety, product and package testing. Our microbiology and product compatibility tests ensure all our products are effective and free of bacteria. We stand by the purity, safety, and performance of our products. Our products are also free of fragrance and suitable for those with allergies or skin sensitivities.