What We Stand For
Clean Ingredients
No toxins. No fillers. Just safe, plant-based formulas you can feel good about using.
Sustainable Practices
We’re committed to responsible sourcing and low-impact packaging — because beauty should never come at the planet’s expense.
Everyday Ease
Made for real life — fuss-free, effective, and easy to trust. Hair care that fits you, not the other way around.
Clean Conscience Products
Our products are formulated without any known bio- or eco- toxins. They are not tested on animals and they are created 100% free of any animal products.
OUR PRODUCTS DO NOT INCLUDE THE USUAL SUSPECTS
Our products are plant-based and free of Parabens, Phthalates, Petrochemicals, Silicones, Sulfates, and fragrances. We refer to sources such as the Cosmetic Ingredient Review (CIR) and the Environmental Working Group (EWG) to carefully select our ingredients. We look for sustainable ingredients that are EcoCert verified—especially when sourcing from vulnerable regions such as the Amazon.
WE PACKAGE OUR PRODUCTS IN GLASS
We choose recycled, reusable and recyclable packaging and shipping materials whenever possible. Our manufacturing partners help us make sustainable choices. We are endeavoring to be at the forefront of the plant-based beauty movement in clean formulation and delivery.
Styling Products
with Treatment Benefits
All the products you put on your hair should be good for the health of your hair. Our products do more than just styling, they also improve the health of your hair with repeated use. You get color protection, heat protection, and conditioning in all our products.
High-Performance &
Professionally Formulated
Our products are safe and effective, formulated and tested by an industry-leading chemist. Our products undergo rigorous safety, product and package testing. Our microbiology and product compatibility tests ensure all our products are effective and free of bacteria. We stand by the purity, safety, and performance of our products. Our products are also free of fragrance and suitable for those with allergies or skin sensitivities.