About

I’m Vanessa — mom of five and the heart behind this clean, fuss-free hair care line.

It started with a simple but frustrating search: I needed hair care for my daughters’ waves that was non-toxic, fragrance-free, and easy to use — and that actually worked. What I found instead was a market full of compromises: “clean” products that didn’t perform, or effective ones filled with ingredients I couldn’t trust.

By the time my girls hit their pre-teen years, the stakes felt even higher. They were growing into a world of heavily fragranced, trend-driven beauty products — just as their hormones were beginning to shift. At the same time, I was entering perimenopause and noticing my own body was more sensitive to what I put on it. Clean, intentional self-care had become essential — for all of us.

To simplify things, I leaned on To simplify things, I leaned on EWG Verified™ products — including our own Ivy & Elder Wear the Wind wave spray— a shortcut that helped me skip the label overwhelm and feel confident in what I was choosing. — a shortcut that helped me skip the label overwhelm and feel confident in what I was choosing.

That search eventually led me to this brand — a line that already stood for everything I had been looking for. What started as a personal solution became something more: a chance to carry the mission forward and help other families find hair care that’s truly safe, effective, and easy to use.

No complicated routines. No irritating ingredients. Just clean, plant-based formulas that do more with less — so you can spend less time worrying, and more time living.