About Me

Like many parents, I was searching for non-toxic hair care I could trust and actually worked— something safe for my daughter’s curls and simple enough for our wash-n-go routine. I turned to the EWG, found a formula that checked all the boxes, and never looked back.

That journey led to something bigger: a commitment to creating hair care that’s clean, sustainable, and made for real life — with no second-guessing, no unnecessary steps, and no compromises.

We prioritize ingredient safety above all — leaning on trusted research from sources like the EWG and the Cosmetic Ingredient Review (CIR). While we prefer plant-based ingredients, we will use clean synthetics to achieve optimal results.  We also look for certifications like EcoCert or COSMOS, especially when sourcing from vulnerable regions like the Amazon.

Our products are always fragrance-free, and we partner with suppliers who care as much about environmental, animal, and human safety as we do.

This is hair care made with care — for your family, for our future, and for the everyday moments in between.