About

I’m Vanessa — mom of five and the heart behind this clean, fuss-free hair care line.

It started with a simple but frustrating search: I needed hair care for me and my daughters’ wavy hair that was non-toxic, fragrance-free, easy to use — and that actually worked. What I found instead was a market full of compromises: “clean” products that didn’t perform, or effective ones filled with ingredients I couldn’t trust.

By the time my girls reached their teen years, the stakes felt even higher. They were growing into a world of heavily fragranced, trend-driven beauty products just as their hormones were beginning to shift. At the same time, I was entering perimenopause and noticing my own body was becoming more sensitive to what I put on it. Clean, hormone-safe products had become essential for all of us.

That search led me to Wear the Wind on the EWG Verified® list. It quickly became a staple in our home — enhancing our waves without the ingredients I grew up with, as clean as it was effective. And when I later learned Ivy & Elder was looking for a new owner, I said yes. The brand’s commitment to clean beauty, sustainability, and fuss-free performance aligned with everything I had been searching for.

What began as a personal solution became something more: a chance to carry the mission forward and help other families find hair care that’s truly safe, effective, and easy to use.

No complicated routines. No irritating ingredients. Just clean formulas that do more with less — so you can spend less time second-guessing and more time living.