About Us

what clean means to us

We believe in beauty with a clean conscience. We prioritize ingredient safety over source, meaning that we look for effective, safe ingredients & green processes.  While we prefer plant-based ingredients, we will use clean synthetics to achieve the optimal results. We source from partners who share our care for environmental, animal, & human safety. We avoid questionable ingredients & look to the EWG (Environmental Working Group) & CIR (Cosmetic Ingredient Review) for research & validation. We look for organic sources for our natural ingredients & further certifications like EcoCert or Cosmos when ingredients come from vulnerable regions like the Amazon. Ivy & Elder products are fragrance-free & smell only like the ingredients needed for beautiful hair. Click on "ingredient glossary" in the footer at the bottom of this page to learn more about our ingredients.