Are Ivy & Elder products good for wavy and curly hair?

Yes. Both products are designed for lightweight hydration, frizz control, and soft, natural definition, which makes them ideal for 2A-3B waves and curls. They enhance texture without heaviness or buildup.

Are your products clean and non-toxic?

Yes. Our formulas are made without phthalates, parabens, synthetic fragrance, silicones, PEGs, mineral oil, or harsh sulfates. Our wave spray is EWG VERIFIED®, and our leave-in mask holds a safe EWG rating of 2. Both are gentle, fragrance-free, and suitable for sensitive scalps, teens, and everyday use.

Are your products safe for kids and teens with wavy or curly hair?

Absolutely. Our products are fragrance-free and gentle, which makes them ideal for kids and teens with sensitivities, hormonal changes, or dry, frizz-prone texture.

Will the wave spray make my hair crunchy?

No. Wear the Wind is lightweight and non-crunchy. It creates soft, touchable waves and curls without stiffness, grit, or stickiness.

Do your products work on fine wavy hair?

Yes. Both formulas were created to be weightless and buildable, so they define texture without weighing down fine strands.

What curl types are your products best for?

Ivy & Elder works beautifully for 2A, 2B, 2C, and 3A textures. Wavy and wavy-curly hair benefits most from lightweight moisture and silicone-free styling.

Can I use your products if I heat style my waves or curls?

Yes. Willow Talk helps protect against breakage and dryness, while Wear the Wind creates smooth, soft texture under diffusers, wands, or low-heat tools.

Are your products silicone-free?

Yes. Both formulas are completely silicone-free, which helps waves and curls stay bouncy and free from long-term buildup.

Do your products contain drying alcohols?

Our products do not contain harsh or moisture-stripping alcohols. While a small amount of Alcohol Denat. is used in our formulas to dissolve botanical extracts or keep the product lightweight, it evaporates quickly and does not dry out the hair or scalp.

Are your products fragrance-free?

Yes. All Ivy & Elder products are completely fragrance-free, with no synthetic fragrance and no masking agents. They are ideal for sensitive users, migraine-prone people, and teens.

How do I build a clean routine for wavy or curly hair?

Start with lightweight moisture using Willow Talk to reduce frizz and strengthen strands. Follow with Wear the Wind for soft, non-crunchy texture enhancement. Scrunch or twist and air-dry, diffuse, or heat-style for defined waves and curls.

Can I use Ivy & Elder products on dry hair to refresh waves or curls?

Yes. Wear the Wind works on dry hair to revive flattened waves, smooth frizz, and restore light definition. It is perfect for next-day touch-ups and refreshing your natural texture.

Wear the Wind

Wave Enhancing Spray

$28.00

A lightweight wave spray that enhances natural waves + curls, boosts body, and smooths frizz. All with a soft, touchable finish.

Wear the Wind brings out the best in naturally wavy and curly hair by enhancing texture and movement with light, buildable body. Use it to define everyday waves or as a flexible base for heat-styled looks. The weightless formula adds body and definition while keeping hair feeling natural and effortless.

EWG VERIFIED® | Clean | Vegan | Cruelty-Free
No parabens, phthalates, sulfates, silicones, or synthetic fragrance. Consciously sourced ingredients. Glass bottle.

Made for clean wavy + curly hair routines.

Quantity

more on wear the wind ingredients


INGREDIENT	WHAT IT DOES, SOURCE & CATEGORY
Alcohol Denat.	Denatured alcohol is a mixture of ethanol, derived from sugar cane, with a denaturing agent.
	Sugar Cane
	Plant-based
Aloe Barbadensis Leaf Juice	Helps condition and smooth hair. I&E uses a decolorized version.
	Aloe
	Natural
Citric Acid	Chelating agent (helps solubilize some ingredients) and ph adjuster
	Citrus Fruits
	Natural
Crataegus Monogyna (Hawthorn) Berry Extract	Antioxidant; protects hair from UV stressors
	Hawthorn flower
	Natural
Ethylhexylglycerin	Paraben alternative that enhances preservatives. Also helps to condition hair.
	Coconut
	Plant-based
Glycerin	Humectant that's present in all natural lipids (fats), whether animal or vegetable. Ours is vegetable sourced.
	Vegetable fatty acids
	Plant-based
Panthenol	Alcohol form of the B vitamin pantothenic acid. Panthenol helps to hold moisture.
	B vitamin
	Plant-based
Potassium Sorbate	Paraben alternative used as a preservative. Derived from a naturally occurring antimicrobial. Originally isolated from Rowan tree berries.
	Sorbic acid, Potassium salt
	Plant-based
Sodium Polyitaconate	Clean alternative to petrochemicals
	Corn
	Plant-based
Tetrasodium Glutamate Diacetate	Chelating agent (helps solubilize ingredients) and preservative booster
Tetrasodium Glutamate Diacetate	Clean synthetic
Undecane and Tridecane	Together known as Cetiol Ultimate, a 100% renewable, plant-based emollient from Coconut & Palm Kernel oil. Used as silicone alternative. EcoCert, Cosmos & Natrue approved.
Water (Aqua)	Helps dissolve ingredients in product.
	Water
	Natural

How to use

SHAKE BEFORE USE. Spray from a distance of 6 – 8 inches.

✓For undone texture, spray damp or dry hair. Focus on lengths and avoid the roots. Flip head over to ensure you get those layers too. Style with your hands.

✓For enhanced natural waves with wave definition and frizz smoothing, grab small sections of damp or dry hair and spray lengths. Lightly twist and repeat on a new section. Air-dry or diffuse.

✓For hold and smoothing with heat-styled waves, spray lengths of damp hair and blow dry. Use a curling wand to create polished waves.

Moisture-Rich Botanical Repair Complex

Aloe vera

Hydrates and conditions strands, adding lightweight moisture and shine.

Hawthorn Berry Extract

Helps improve elasticity and defends hair from environmental stressors.

Plant-Based Silicone Alternative

A lightweight, plant-based emollient blend that smooths frizz, boosts shine, and offers light heat protection, without silicones or buildup.

Ingredients

Water (Aqua), Alcohol Denat.*, Sodium Polyitaconate, Aloe Barbadensis Leaf Juice*, Propanediol, Undecane, Crataegus Monogyna (Hawthorn) Berry Extract, Glycerin, Panthenol, Tridecane, Tetrasodium Glutamate Diacetate, Citric Acid, Ethylhexylglycerin, Potassium Sorbate. *Organic Ingredient

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Love this is safe for my hair! Works amazing, I am a forever customer at this point!

Your Hair Type: Type 2C wavy/curly frizzy, fine, dense

❤️

Simple and effective wave and curl enhancement. Limits frizz. I love it.

Your Hair Type: Curly/Wavy

Disappointed

I had high hopes for this product. Unfortunately, it just didn’t do anything for my hair.

Your Hair Type: Thin and straight

Love this product!

I have thin straight, thin hair and even though my hair isn’t naturally curly or wavy I love the way it make my hair look and feel. Not only does it smell amazing, but it gives you a healthy beach wave look without making your hair feel sticky or heavy.

Your Hair Type: Grey, some wave, short, healthy

Happy

I am enjoying the control without the poison! Very light and almost no scent.

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