Wear the Wind
conditioning wave spray
A lightweight, no-crunch mist that enhances natural waves and boosts body while smoothing frizz. Powered by a Moisture-Rich Botanical Repair Complex for soft, touchable texture — without silicones or synthetic fragrance.
Willow talk
leave-in hair mask
A 2-in-1 leave-in cream that softens, strengthens, and protects while enhancing body and smoothing frizz. Powered by a Moisture-Rich Botanical Repair Complex— nutrient-dense plant oils and extracts that deliver results without heaviness.
Everyday Ritual Gift Set
Hydrate + Enhance Set
Your two-step ritual for soft, effortless hair. The mask hydrates and smooths frizz, and the wave spray enhances natural texture and shine, complete with a reusable canvas bag for simple, on-the-go care.
AS FEATURED IN
Where Clean Meets Effortless
I’m a mom of five with a passion for clean, non-toxic living — and a belief that beauty should be simple, safe, and never something you have to second-guess.
We create hair care that’s as effective as it is trustworthy — with clean ingredients, thoughtful practices, and zero fluff. Thoughtful, multitasking formulas that fit into your routine and support healthy, beautiful hair without the extra steps.
Let customers speak for us
effective
High-performance, multi-tasking formulas make styling easier while protecting and strengthening your hair over time.
Effortless
Hair care that keeps things simple. Clean, multi-tasking formulas designed for real life—fuss-free, effective, and easy to trust. Because feeling good should never feel like work.
Our Impact
We aim to reduce harm and increase care. From thoughtfully chosen ingredients to low-waste packaging, every part of our process considers people and the planet.